Chief Marketing Officer (Atlanta) Job at Corpay, Inc., Atlanta, GA

UG9JRmYxbnUyWG5rVzYwcFEwUEhDblJPZ2c9PQ==
  • Corpay, Inc.
  • Atlanta, GA

Job Description

Friday, May 30, 2025

USA Chief Marketing Officer

The USA Chief Marketing Officer (CMO) is a key member of the leadership team and will help drive our next phase of growth. The CMO will develop and execute all aspects of Corpays USA marketing strategy across multiple lines of business (LOBs), including Vehicle Payments, Payables, and Workforce Lodging, and will lead important corporate strategic marketing initiatives. The role is based at Corpays headquarters in Atlanta, Georgia.

Key Relationships

Reports to: USA Chief Revenue Officer and

Dotted line to EVP Corporate Development

Direct Reports: SVP Product Marketing

SVP Digital Marketing

SVP Marketing Analytics and Technology

Chief Creative Officer

Other Key Relationships: Senior Executive Team

LOB Teams

Key Responsibilities

The CMO will have two main areas of responsibility. First, the CMO will lead all marketing activities for our Vehicle Payments, Payables, and Workforce Lodging lines of business based in the US, and second, the CMO will lead corporate strategic marketing initiatives and business development opportunities.

For the US lines of business, the CMO will lead 4 functional areas:

  • Product Marketing
  • Market research conduct r esearch to understand customer needs (voice of the customer), market trends, and competitive product offerings. Incorporate findings into marketing strategy
  • Product positioning define how the USA products should be best positioned
  • Pricing work with the LOB teams to determine the appropriate pricing for each of the core products (i.e., cost-plus, value-based) to maximize revenue and profitability
  • Programs/Campaigns d evelop and execute marketing campaigns to drive awareness and generate qualified leads
  • Digital Marketing
    • Digital Strategy develop a comprehensive digital marketing strategy across paid media channels, including SEO, SEM, social media and email marketing.
    • Digital Selling oversee USA Digital Sales Channel and achieve annual digital sales production targets.
  • Marketing Analytics and Technology.
    • Customer, Prospect, and Vendor Lists
  • Create and managea unified prospect and customer database
  • Create propensity to buy analytics to guide marketing and sales targeting
  • Collect, monitor, and analyze KPIs to improve marketing campaigns.
  • Create an effective and efficient marketing tech stack to support marketing and sales activities (e.g., Marketo, Salesforce).
  • Determine how to best integrate AI into the marketing organization.
  • Creative / Brand
    • Brand Image
  • Oversee the Corpay brand image and ensure brand guidelines are applied consistently.
  • Generate ways to build and maintain a strong brand reputation.
  • Creative Ideation, Design, and Implementation
  • Ideate and brainstorm to generate marketing messages that will resonate with potential customers.
  • Develop and execute creatives (printed marketing materials, videos, podcasts, etc.).
  • Brand Campaigns develop, execute, and implement Corpay brand campaignsand media plans.

In addition, the USA CMO will lead corporate-wide strategic marketing projects for new, big partnerships. The main responsibilities in this aspect of the role will be to:

  • Identify and evaluate new revenue ideas that can be unlocked via corporate partnerships
  • Size the revenue and profit opportunity (ie, whats the size of the prize)
  • Define who does what in the partnership and tailor the partnership economics accordingly
  • Negotiate and execute commercial contracts covering the partnership
  • Develop the marketing plan to realize the partnership opportunities
  • Ensure the partnerships achieve the projected results

Candidate Profile

The successful candidate will be an accomplished marketing leader who has progressively held more senior roles within the marketing discipline. A creative, innovative go-to-market strategist with great organizational and prioritization skills will thrive in this important role.

Ideal Experience

Background

  • MBA strongly preferred
  • 10+ years of experience post-MBA in the marketing practice of a large, strategy consulting firm and a corporate marketing setting (e.g., B2B services company)
  • Experience in B2B services required

Skills

  • Deep product marketing expertise
  • Strong analytical skills
  • Strong communication and presentation skills
  • Creative, insightful

Critical Leadership Capabilities

Relationship Skilled

  • Ability to work effectively with Line of Business Leaders, Sales Leaders, and the senior executive team

Strategic Thinking

  • Demonstrate a high level of intellectual curiosity that translates into innovative approaches to complex business opportunities

Leading People

  • Can recruit outstanding marketing talent
  • Executes a management system that allows each employee to reach his/her potential

Other Personal Characteristics

  • Creative thinker who moves between creative problem-solving, critical thinking, and operational execution
  • A high sense of urgency and results orientation
  • Strong and credible communicator, internally and externally
  • Demonstrated leadership ability, confidence, and executive presence ability to mentor, develop, and motivate staff, leading with purpose and delivering exceptional results
#J-18808-Ljbffr

Job Tags

Price work, Full time,

Similar Jobs

Sibcy Cline Insurance Services

Licensed Insurance Agent Job at Sibcy Cline Insurance Services

 ...Job Description Job Description Licensed Property and Casualty Insurance Agents w/Benefits We are hiring! Become part of the growing team at Sibcy...  ...+ Bonus Opportunities Flexible Schedule Health Insurance Dental Insurance Vision Insurance... 

Ace Hardware Home Services

Unique Indoor Comfort Philadelphia - Residential Plumber Job at Ace Hardware Home Services

 ...Indoor Comfort is now an Ace Hardware Company. At Ace Hardware Home Services, we are backed by a brand that customers have trusted for over...  ...in residential plumbing, with a focus on service Master Plumbers license or in the process of obtaining Master Plumbers license... 

Glass Warehouse

Graphic Designer Job at Glass Warehouse

 ...cor. We are looking for an individual to join the team ON SITE as a Graphic Designer to help us grow the brand across multiple retailer sites. The right individual will have graphic design experience along with some technical drawing experience and general technical/... 

HealthTrust Workforce Solutions HCA

Travel Medical Technologist - $2,141 per week Job at HealthTrust Workforce Solutions HCA

 ...HealthTrust Workforce Solutions HCA is seeking a travel Medical Technologist for a travel job in Port Charlotte, Florida.Job Description & Requirements ~ Specialty: Medical Technologist ~ Discipline: Allied Health Professional ~ Start Date: 10/20/2025~ Duration... 

Ship Arizona

Sales and Customer Service Associate Job at Ship Arizona

 ...Job Description Job Description Part-time Sales and Customer Service Associate Ship Arizona is striving to provide the best...  ...located in Benson, Arizona. Were proud to be the only DHL and FedEx Authorized ShipCenter in Cochise County, and we also offer UPS and...