Job Description

Job Title: Digital Marketing Specialist

Reports To: Digital Marketing Manager

Status: Full time

Category: Marketing

Location Name: FSO Richardson, TX

Location Address: 3400 N. Central Expressway, Richardson, TX 75080

Join the team of experts and realize your true potential!

Why You Should Join the Service Experts Team? Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with training support and an opportunity for unlimited professional growth. Join us and become an EXPERT!

Position Summary

The Digital Marketing Specialist will play a key role in optimizing paid media campaigns across multiple channels to drive high-quality leads and measurable ROI. The ideal candidate is detail-oriented, analytical, and passionate about digital marketing performance and strategy.

Key Responsibilities

• Optimize digital advertising campaigns across platforms including Google Ads, Meta, Programmatic, CTV, Directories and lead aggregators.
• Support campaign trafficking, QA, budget pacing, and performance monitoring.
• Implementing targeting strategies and audience segmentation based on direction from the Digital Marketing Manager.
• Prepare and automate recurring reports to share campaign performance with internal stakeholders.
• Identify and troubleshoot campaign performance issues and provide recommendations for improvement.
• Conduct keyword, audience, and competitive research to support campaign strategy and testing initiatives.
• Maintain campaign documentation, creative assets, and UTM tracking to ensure proper data flow.
• Contribute to A/B tests and data analysis to drive continuous performance improvement.
• Stay informed on industry trends, platform updates, and best practices.

Required Qualifications

• Bachelors degree in Marketing, Digital Marketing, or related field
• 3-5 years of experience in digital marketing
• Proven experience managing paid digital advertising campaigns
• Proficiency in Google Ads, Local Service Ads, Meta Ads Manager, and GA4
• Experience with A/B testing and conversion rate optimization
• Experience in managing multiple campaigns simultaneously

Technical Skills Required

• Google Ads and Meta Ads platform expertise, with specific experience with Google Local Service Ads (LSAs)
• Google Analytics (Google Analytics 4 certification preferred)
• Paid Social media management experience in platforms
• Marketing automation software
• CRM/CDP platforms
• Building and optimizing audiences and campaign targeting
• Data visualization tools
• HTML/CSS basics

Essential Skills

• Strong analytical and data interpretation abilities
• Excellence in digital campaign management
• Results-driven mindset with focus on ROI
• Ability to translate data into actionable insights
• Strong project management skills
• Creative problem-solving abilities
• Excellent written and verbal communication
• Ability to work in a fast-paced environment

What Do We Offer You as a Service Experts Employee?

• Competitive Pay with incentive opportunities.
• Paid Time Off and Company Holiday Pay.
• Medical, Dental, and Vision Insurance programs.
• 401(k) Retirement Savings Plan with company matching contributions.
• Life Insurance and disability insurance options.
• Supplemental benefit programs.
• World Class Training opportunities through our Experts University.
• Career Development opportunities.

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