Job Description

Fractional Chief Marketing Officer (CMO)

We are seeking an experienced Fractional Chief Marketing Officer (CMO) to develop, lead and execute the marketing strategy with a focus on digital marketing and multi-channel programs. The ideal candidate will bring strategic vision, hands-on expertise, and a proven track record of driving growth through innovative marketing initiatives. Experience in the insurance industry is highly desirable but not required.

Base pay range

$80.00/hr - $120.00/hr

Key Responsibilities

• Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on brand awareness, lead generation, and customer retention.
• Digital Marketing Expertise: Oversee and optimize digital marketing campaigns across platforms (SEO, SEM, social media, email marketing, content marketing, and paid advertising).
• Multi-Channel Program Development: Design and manage integrated multi-channel marketing programs to maximize reach and engagement across digital, traditional, and emerging channels.
• Analytics & Performance Tracking: Use data-driven insights to measure campaign performance, optimize ROI, and adjust strategies based on KPIs and market trends.
• Team Collaboration: Work with internal teams (sales, product, operations) and external vendors to ensure cohesive brand messaging and campaign execution.
• Budget Management: Develop and manage marketing budgets, ensuring cost-effective allocation of resources across campaigns and initiatives.
• Market Research: Conduct market and competitor analysis to identify opportunities for growth and differentiation.
• Brand Development: Enhance brand positioning and messaging to resonate with target audiences and drive market share.
• Industry-Specific Initiatives (if applicable): Leverage insurance industry knowledge to tailor marketing strategies, ensuring compliance with industry regulations and alignment with customer needs (B2B or B2C insurance products).

Qualifications

• Experience: 15+ years of marketing experience, with at least 8 years in a senior leadership role (e.g., CMO, SVP of Marketing, or similar).
• Digital Marketing Expertise: Proven success in designing and executing digital marketing campaigns across multiple platforms (Google Ads, Meta, LinkedIn, email automation tools).
• Multi-Channel Proficiency: Ability to build and manage integrated marketing programs across digital, social, email, and traditional channels.
• Insurance Industry (Preferred): Experience in the insurance sector is a strong plus with knowledge of industry-specific marketing challenges and opportunities.
• Analytical Skills: Proficiency in marketing analytics tools (Google Analytics, HubSpot, Salesforce) to track performance and drive data-informed decisions.
• Leadership & Communication: Ability to lead cross-functional teams, manage stakeholders, and communicate strategic vision effectively.
• Adaptability: Comfortable working in a fast-paced, dynamic environment with the ability to pivot strategies as needed.
• Education: Bachelors degree in marketing, business, or a related field; MBA or advanced degree preferred but not required.

Nice-to-Haves

• Experience with insurtech startups or digital transformation in the insurance industry.
• Familiarity with marketing automation platforms (Marketo, Pardot).
• Knowledge of regulatory considerations for marketing in the insurance sector.
• Proven success in scaling marketing efforts for B2B and/or B2C audiences.

Why Join Us

• Flexible, part-time role with the opportunity to make a significant impact.
• Collaborate with a dynamic team in a growth-focused organization.
• Leverage your expertise to shape innovative marketing strategies.
• Opportunity to work in a high-impact role with potential for long-term engagement.

Seniority level

• Executive

Employment type

• Part-time

Job function

• Marketing

Industries

• Insurance Agencies and Brokerages
• Insurance
• Insurance Carriers

Job Tags

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