SEM & SEO Specialist job at Nine Line Apparel Savannah, GA, US

Job Description

Nine Line Apparel is looking for an experienced SEM & SEO Specialist who will enhance our online presence and continue to drive our digital marketing success. The ideal candidate will play a critical role in developing and implementing our search engine marketing strategies to increase our online visibility, drive traffic, and enhance online user engagement. He/she will be responsible for managing PPC campaigns, optimizing our SEO efforts, analyzing data and building reports that inform strategic decisions. Essential Duties and Responsibilities

Monitor and analyze SEO and PPC campaign performance using Google Analytics, SEMrush, or similar tools, and adjust strategies as needed.
Collaborate with other team members to ensure SEO best practices are integrated into content creation and website architecture.
Stay updated with the latest trends and changes in SEO and PPC, including algorithm updates, to adjust strategies accordingly.
Manage budgets for paid search campaigns, ensuring optimal use of funds for maximum ROI.
Generate reports on campaign performance, insights and recommendations for improvement.
Continuously obtain high quality backlinks using white-hat techniques.
Implement projects/strategies to drive online traffic to the company's website, tracking conversion rates and rankings as well as other KPIs, and work to make improvements using a range of techniques, SEO, and web best practices.
Evaluate customer research, market conditions, and competitor data, as well as develop online marketing concepts and strategies in order to proactively anticipate and prepare for emerging needs.
Perform detailed data monitoring and effectively interpret, analyze and report ongoing SEO efforts to other stakeholders.
Research, backwards-analyze and gain full understanding of the competitive landscape in the apparel industry with the goal to enhance the company’s standing and always be one step ahead of the competition.
Ability to spot technical issues with site performance and search engine crawls and provide easy-to-understand analysis and recommendations to improve SEO efforts ensuring that traffic and ROI goals are met or exceeded.
Implement SEO best practices and develop initiatives, such as link building, on-site technical audits, keyword research and analytics.

Minimum Qualifications

3-5 years of proven experience in Search Engine Marketing, including SEO and PPC campaign management
Experience in building inbound organic search traffic
An up to date, working knowledge of current, past and projected trends in the SEO industry
Experience with website analysis and various analytical and reporting tools, such as Google Analytics (GA4), Google Search Console, Google Trends, SEMrush, Ahrefs, Moz, etc.
Knowledge and understanding of HTML, CSS and basic web structure
Proficiency in Microsoft Excel
Ability to handle multiple projects simultaneously and with accuracy and efficiency
Ability to adapt and learn quickly, with strong organizational skills and attention to detail
Must be flexible and willing to pivot to keep pace with evolving strategies
Must be self-sufficient, self-motivated, and easily self-managed
Must possess an innovative mindset, with strong analytical skills and data-driven thinking
Excellent writing skills (think seo-optimized product descriptions, blog posts, press releases)
Ability to work independently and in a team environment, managing multiple projects with tight deadlines.

Bonus Qualifications

Experience with Shopify Plus and Checkout Extensibility
GA4 certification
Google Ads certification
Experience with Google Tag Manager

Job Tags

Flexible hours,

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