Senior Designer - Streetwear Brand Job at Fourth Floor, New York, NY

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  • Fourth Floor
  • New York, NY

Job Description

Our client, an apparel company, is looking for a Creative Director to join their team!

Responsibilities

  • Lead the overall creative vision and brand direction, ensuring all product and design decisions stay true to the brand’s DNA and resonate with its diverse consumer base.
  • Deeply understand the aesthetics and customer profiles of mall specialty retailers, as well as key urban sneaker and streetwear accounts.
  • Regularly visit stores to analyze trends, competitive sets, consumer behavior, product execution, and visual merchandising, translating insights into relevant and compelling seasonal assortments.
  • Direct, mentor, and inspire a cross-functional design team in a fast-paced, highly transactional environment with tight timelines and frequent product drops.
  • Oversee concept development, line architecture, fabric direction, print/graphic strategy, and seasonal storytelling across multiple categories.
  • Partner with merchandising, production, and sales to ensure creative alignment with commercial goals and retailer needs.
  • Support and influence design direction for collaborative or globally designed product lines, particularly special make-up (SMU) programs tailored for the U.S. and Canada markets.
  • Maintain awareness of emerging cultural, fashion, and youth lifestyle trends, ensuring the brand stays relevant and competitive.

Qualifications

  • 8–12+ years of experience in creative direction or senior-level design within streetwear, youth culture, or lifestyle apparel.
  • Strong understanding of skate, surf, streetwear, and urban fashion markets, with proven success creating product that resonates with these consumer segments.
  • Demonstrated ability to interpret brand DNA and translate it into cohesive seasonal collections and high-volume, fast-turn product.
  • Experience partnering with major mall specialty retailers and/or urban sneaker shop accounts; understanding of their aesthetics, price points, and consumer expectations.
  • Exceptional leadership skills with experience managing and developing design teams in a rapid-paced environment.
  • Highly organized, detail-oriented, and comfortable driving multiple concurrent projects from concept through execution.
  • Strong communication and collaboration skills, with the ability to work closely across merchandising, production, and sales teams.
  • Ability to balance creativity with commercial awareness, contributing to both brand-building and high-volume transactional business.
  • Familiarity with global design influences and the ability to tailor international concepts to North American market needs.

Job Tags

Seasonal work,

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