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Join to apply for the Senior Paid Search Specialist role at Carnegie 3 days ago Be among the first 25 applicants Join to apply for the Senior Paid Search Specialist role at Carnegie Get AI-powered advice on this job and more exclusive features. The Senior Paid Search Specialist is responsible for the oversight of Google Ads Paid Search campaign development and setup, performance evaluation, optimization, and strategic direction for Carnegies more complex higher education clients. Senior Paid Search Specialists will also have the opportunity to manage 1-2 employees on the Paid Search team. Responsibilities: Campaign Setup and Management Oversee the strategy and execution of key client Paid Search campaigns, including keyword development, ad group and campaign setup, bid strategy management, and overall goal achievement Maintain and monitor campaign performance, analyzing conversion rate, cost per conversion, cost-per-click, impression share, quality score, and other important campaign metrics Work with Digital Strategists to dictate the Paid Search strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals Oversee development and set up of Discovery and Performance Max campaigns Reporting and Analysis Formulate insights around campaign performance, keyword structure, targeting, and other facets of Paid Search Monitor and evaluate performance and craft meaningful recommendations for client review based on data trends that will have a positive impact on performance Internal Team Work collaboratively in a team environment Collaborate strategically with other internal specialists including the Digital Strategy team and other key digital team members to develop fully integrated campaigns to meet client goals Show thought leadership by keeping pace with Paid Search industry trends as well as bringing forward ideas around process improvements, best practices, and tests Supervisory Responsibilities Interview and hire new team members Oversee the daily workflow of specific employees Provide constructive and timely performance evaluations Has an integral part in training and onboarding employees for the Paid Search team Work closely with and provide mentorship to Paid Search Associates on keyword creation, campaign setup, and basic optimizations Qualifications: Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere Demonstrated problem-solving and critical thinking skills through independent troubleshooting of issues before escalating to other team members Quick learner and ability to adapt to new and changing technologies Clear written communication skills, both internally and externally Passion, energy, and enthusiasm for digital marketing and client success Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis Must be able to work at a computer for prolonged periods Experience Bachelors degree required; Marketing/Advertising major or concentration is preferred 3 or more years of experience working in Paid Search in the Google Ads platform; lead generation experience a plus Data analysis experience, particularly experience in analyzing digital campaign metrics to measure success Experience with employee management is preferred Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus Currently certified in Google Ads Paid Search is a plus You Should Join Us! Were a fast-growing and innovative company, set apart by our incredible people. Were a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your pros column: Private health/dental/vision 401(k) with company match Generous holiday and PTO package Flexible work environment (remote, in-office, and hybrid roles) Half-day summer Fridays Fun company events and laid-back culture Opportunities for advancement Industry exposure and professional development Growing company with a family feel Entrepreneurial approach and spirit About Carnegie For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections. Learn more about who we are, what we do, and what we care about. No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at Carnegie by 2x Get notified about new Search Marketing Specialist jobs in Westford, MA . 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