Job Description
Description As a Sr. Consumer Insights Lead within the Marketing Strategy team, you will be responsible for driving deep, actional understanding of consumer behaviors, attitudes, and needs. You will lead the design and execution of research programs that inform marketing strategies and targeting, using both qualitative and quantitative methodologies. The ability to translate complex data into clear, compelling insights through relevant storytelling is critical to this role.
RESPONSIBILITIES
- Lead the end-to-end execution of customer and market research projects-from scoping and methodology design to analysis and reporting.
- Conduct quantitative (e.g., surveys, segmentation, conjoint analysis) and qualitative (e.g., focus groups, IDIs, ethnographies) research to uncover customer needs, perceptions, and pain points.
- Partner with key teams within Marketing, PR, Activation and Leadership, to align research initiatives with business priorities and to ensure it supports cross-department goals.
- Develop and maintain customer segmentation models and personas that inform marketing strategy and targeting.
- Manage external research vendors and consultants when needed, ensuring quality, cost-efficiency, and timely delivery.
- Deliver compelling presentations and reports that turn data into strategic insights, influencing decision-making at the highest levels.
- Monitor industry trends, competitive activity, and emerging client needs to inform forward-looking strategies.
- Collaborate with analytics, data science, product research and customer experience teams to integrate behavioral and transactional data into consumer insight narratives.
- Review external research sources for marketing use and ensure proper and consistent citation, and audit use of research and statistics for quality control.
- Champion a client-first mindset across the organization.
Qualifications Education/Certification:
- Bachelor's degree in marketing, Psychology, Sociology, Statistics, Business, or related field
OR
- Equivalent years of experience in related field
Experience:
- 7+ years of experience in consumer insights, market research, or marketing analytics, preferably within a technology or B2B environment.
- Deep expertise in a wide range of research methodologies and data analysis techniques.
- Strong business acumen with the ability to connect insights to strategic decisions.
- Proficiency with tools such as Qualtrics, SurveyMonkey, SPSS, Tableau, Excel a plus
- Exceptional communication skills-both written and verbal-with experience presenting to senior leadership.
- Ability to manage multiple projects simultaneously and work cross-functionally in a fast-paced environment.
- Proven experience influencing product and marketing strategies through data-driven insights.
- Strong stakeholder management and influence skills.
PREFERRED QUALIFICATIONS
Education/Certification
- Master's degree in marketing
Experience
- Corporate marketing department experience
- B2B industry research experience
Skills/Abilities:
- Analytical Mindset: Strong ability to analyze data, identify trends, and translate complex information into actionable strategies.
- Critical Thinking Skills: Resourceful and proactive in identifying and resolving technical and performance issues.
- Communication Skills: Excellent written and verbal communication skills, with the ability to present complex information clearly to diverse audiences.
- Collaboration: Proven ability to work effectively in cross-functional teams and with external partners.
- Detail-Oriented: Meticulous attention to detail in testing, analysis, and implementation.
- Adaptability: Ability to thrive in a dynamic environment and quickly adapt to changes in the digital marketing landscape.
- Understanding of integrating first-party, third-party, and behavioral data into insights work.
- Project Management: Ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Distill data in a manner that is easy to digest, understand and accurately interpret
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands and fingers to handle, type, or feel; reach with hands and arms; and talk or hear. The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.
WORK ENVIRONMENT AND ENVIRONMENTAL CONDITIONS
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
No hazardous or significantly unpleasant conditions. (Such as in a typical office). The noise level in the work environment is usually moderate.
Paycom is an equal opportunity employer and prohibits discrimination and harassment of any kind. Paycom makes employment decisions on the basis of business needs, job requirements, individual qualifications and merit. Paycom wants to have the best available people in every job. Therefore, Paycom does not permit its employees to harass, discriminate or retaliate against other employees or applicants because of race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, military and veteran status, age, physical or mental disability, genetic characteristic, reproductive health decisions, family or parental status or any other consideration made unlawful by applicable laws. Equal employment opportunity will be extended to all persons in all aspects of the employer-employee relationship. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation benefits, and separation of employment. The Human Resources Department has overall responsibility for this policy and maintains reporting and monitoring procedures. Any questions or concerns should be referred to the Human Resources Department. To learn more about Paycom's affirmative action policy, equal employment opportunity, or to request an accommodation - Click on the link to find more information:
paycom.com/careers/eeoc
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