At Saucy by KFC, we're not just disrupting fast-casual diningwe're redefining what it means to crave a bold, flavorful experience. Backed by KFC, our brand thrives on speed, innovation, and a fierce commitment to unforgettable guest moments. We're scaling fast and need a trade marketing powerhouse to bring our brand to life at the local level. Saucy by KFC brings bold flavor to crispy chicken tenders, creating an undeniable indulgence for diners to dip, dunk, slather and satisfy any craving. Inspired by the iconic 11 herbs and spices of KFC's Original Recipe, Saucy offers a customizable tenders, sauce and beverage experience designed to delight a new generation seeking golden-fried goodness with global inspirations. Saucy by KFC is operated by KFC Corporation, a subsidiary of Yum! Brands, Inc., Louisville, Ky.
About the Job:
As Trade Marketing Manager, you'll play a critical role in bridging brand strategy with restaurant-level execution by leading the charge to create localized marketing programs that fuel sales and bring our bold Saucy! energy to life in every restaurant. You'll build and execute strategies that elevate the guest experience and grow our footprint with purpose. From in-store promotions and new store launches to regional campaigns and community partnerships, using localized promotions, crew incentives, POP materials, community partnerships, and drive-thru conversion tactics to lift traffic, check averages, and guest frequency in measurable ways. Success in this role means thinking like an operator and building marketing that delivers clear commercial impactnot just brand awareness.
The Day-to-Day:
Localized Marketing Strategy & Execution:
Partnership & Sponsorship Development:
Campaign Performance & Analytics:
Regional Team Collaboration & Training:
Customer Insights & Market Research:
Perform other duties and ad-hoc projects as required.
Is This You?
Work-Hard, Play-Hard:
Salary Range: $139,000 to $163,500 annually + bonus eligibility + benefits
The above represents the expected salary range for this job. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
KFC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
KFC is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: You may also access Taco Bell's Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
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