Job Description

Social Media & Content Manager – Luxury Spirits Experience Required

📍 Miami, FL

💼 Full-Time | $90,000–$110,000

📧 Apply via LinkedIn: with resume + 2–3 examples of relevant work.

Casa Centinela is not just launching a tequila brand — we’re crafting a cultural presence.

We’re looking for a bilingual digital leader who blends strategy with storytelling, visuals with voice, and culture with content. This is not a “posting” job — it’s about building emotional connection with modern luxury consumers across the U.S.

If you're a social-first strategist with a deep appreciation for premium Mexican craft and digital storytelling, this is your shot.

• Lead and evolve Casa Centinela’s social presence on IG, TikTok, LinkedIn, YouTube, and emerging platforms.
• Develop and execute monthly editorial calendars and campaign-driven content plans.
• Own the end-to-end content pipeline — concept, script, shoot, edit, and publish.
• Align content strategy with commercial goals, product launches, and field activations.
• Translate real-world events into compelling digital storytelling.
• Build and manage a creator network (photographers, influencers, stylists, videographers).
• Engage with our community daily with a witty, premium-aligned voice.
• Run basic paid campaigns and partner with media planners as needed.
• Use data to measure and optimize performance weekly and monthly.
• Stay ahead of digital trends and bring new, relevant ideas to the table.
  

• 5+ years of experience leading social media and content strategy.
• Experience in luxury, spirits, hospitality, or lifestyle brands (must-have).
• Bilingual (English & Spanish) — fluent writing and creative expression in both.
• Hands-on with visuals: Canva, CapCut, Adobe, or similar tools.
• Comfortable managing creators, freelancers, and influencers.
• Data-savvy with strong creative instincts.
• Based in or near Miami.
  

Send your resume and 2–3 examples of campaigns or content. Apply via LinkedIn

Only candidates with luxury, lifestyle, or spirits experience will be considered.

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