Job Description

Lifecycle Marketing Manager

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you'll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary

The Lifecycle Marketing Manager will play a key role in developing Shake Shack's omni-channel marketing initiatives on the Digital Marketing team to help engage, retain and build loyalty with our guests. The Lifecycle Marketing Manager will own the execution of guest segmentation and campaign set up for messaging across email, push, app, and new digital channels. The right candidate will be highly driven and organized, strive for operational excellence, and have a guest-centric philosophy. This person will be crucial to the operational success of the team, supporting efforts across acquisition and retention channels. The Lifecycle Marketing Manager requires a motivated, organized, and highly detail-oriented individual that works exceptionally well with multiple stakeholders. Must live within commuting distance to our Support Center in New York City or our Support Center in Atlanta, Georgia.

Job Responsibilities and Duties

Campaign & Channel Planning

• Oversee the strategy, management and execution behind all limited time offer and regional campaigns across email, mobile push, in app and new owned channels
• Oversee the O&O communications calendar across all owned channels and optimize message frequency across channels and by guest segment
• Manage the campaign production pipeline: briefing copy and design, campaign setup, deployment of marketing messages to targeted audience segments
• Partner closely with cross-functional teams, including Brand, Media, & Guest Insights, to execute omni-channel journeys to drive guest frequency and retention

Segmentation & Testing

• Develop and implement segmentation strategies, making decisions supported by data to ensure we're targeting the right guests at the right time.
• Implement a rigorous testing roadmap to continually optimize these programs, including identifying opportunities for A/B testing.
• Create and maintain audience health and deliverability through segmentation

Technology

• Work with vendors and Martech team to advance solutions and capabilities
• Proofing and QA of campaigns and digital initiatives in partnership with IT/Martech to ensure flawless execution

Analytics and Reporting

• Monitor in platform campaign reporting and segment growth trends
• Partner with guest insights to track engagement trends, revenue reporting, and guest frequency impacts

Innovation

• Build annual roadmaps, including a testing calendar, to support marketing priorities and drive innovation
• Maintain knowledge of guest lifecycle (CRM) best practices, tools, and industry trends
• Support the team with ad-hoc requests as needed

Knowledge, Skills, Abilities

Required Qualifications:

• 5+ years of experience in customer lifecycle or direct marketing, at a brand, agency, or technology provider
• Experience with owned channel marketing across multi-stage campaigns
• Proficient in Microsoft Excel (intermediate) and PowerPoint
• Results-oriented and data-driven mindset with a highly analytical view of A/B testing, multi-variant testing, and segmentation
• A true team player with excellent interpersonal, oral, and written communication skills
• Experience creating or managing a content calendar
• Experience with an enterprise marketing automation platform

Standout Experience Includes:

• Experience with Braze, mParticle & Branch
• Loyalty program marketing experience a plus
• Previous experience in a fast-paced DTC marketing environment - QSR/hospitality preferred
• Experience working closely with MarTech and Digital Product cross-functional partners to enhance CRM capabilities
• Experience with Alteryx and Tableau, or similar business intelligence and data science tools
• Ability to successfully manage internal and external partner relationships and strategic roadmaps

Benefits at Shake Shack:

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

• Weekly Pay and Performance Bonuses
• Shake Shack Meal Discounts
• Exclusive Corporate Discounts for Travel, Electronics, Wellness, Leisure Activities and More
• Medical, Dental, and Vision Insurance*
• Employer Paid Life and Disability Insurance*
• 401k Plan with Company Match*
• Paid Time Off*
• Paid Parental Leave*
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts*
• Development and Growth Opportunities

*Eligibility criteria applies

Pay Range - $103,050.00 - $135,300.00

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually builtand the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

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