Job Description

Job Description

Job Description

Overview:

We are seeking a highly organized and proactive Marketing & Events Manager to lead the planning and execution of brand events, activations, and marketing initiatives for Patricia Nash Designs. This role will balance strategic event planning with hands-on execution, ensuring seamless coordination of logistics, vendor management, budgeting, and promotional efforts. The ideal candidate is detail-oriented, a strong problem solver, and thrives in a fast-paced environment juggling multiple projects. Strong communication skills are essential.

The Events Manager will collaborate closely with PR, Marketing, and Sales to integrate events into the broader brand strategy, enhance customer engagement through social media and PR activities, and ensure maximum ROI. This role requires domestic travel to oversee event execution and build strong relationships with partners.

Key Responsibilities:

1. Event Planning & Execution

• Plan, coordinate, and execute events including brand experiences, retail activations, and customer events. Coordinate with sales and merchandising team for in-store personal appearances.
• Manage and track timelines, budgets, and vendor relationships to ensure seamless event execution.
• Maintain and report detailed tracking on event progress and performance, providing key learnings for future optimization.
• Lead on-site event coordination, ensuring a flawless guest experience while managing logistics, branding, and team support.
• Work closely with internal and external PR teams to help support larger-scale brand activations and media-facing events.

2. Advertising & Promotional Support

• Oversee the advertising support budget for digital and print ads, radio placements, and event-specific promotions.
• Liaise with the Social Team to coordinate influencer, celebrity and VIP outreach, to support brand events, store events, and TV appearances.
• Develop and execute customer outreach strategies, ensuring events drive brand awareness and engagement.
• Ensure consistent brand messaging across all event-related marketing efforts.

3. Social Media management

• Work closely with VP of Marketing and Social Media team (external partners) to plan and execute social media plan to support sales and marketing goals.

4. Logistics, Budget, & Problem-Solving

Qualifications:

• 5+ years of experience in event planning, trade show management, or brand activations, preferably in fashion, retail, or lifestyle industries.
• Strong project management skills, with experience balancing multiple deadlines and priorities.
• Budget management experience, including vendor negotiations and media allocations.
• Familiarity with digital marketing, influencer collaborations, and customer outreach strategies.
• Excellent communication and relationship-building skills for working with internal teams, vendors, and external partners.
• Ability to travel domestically to support events as needed.
• Highly detail-oriented, proactive, and problem-solving focused, with a solutions-driven mindset.

Why This Role?

This position is ideal for someone who thrives in a fast-paced, hands-on environment, managing logistics, budgets, and brand marketing efforts simultaneously. The Marketing & Events Manager will play a key role in shaping memorable brand experiences in person and online, ensuring every activation aligns with Patricia Nash Designs’ standards of excellence.

The quintessential embodiment of style, form and function, Patricia Nash Designs creates handbags and accessories that are made of beautiful, vegetable tanned leather from around the world. The company was founded in 2010 by the designer Patricia Nash who was inspired by her extensive international travels. The collection pays homage to vintage craftsmanship through delicate, hand-finished detailing including hand-dying, hand-cutting, hand-sewing and a hand-embossed logo in every design. Patricia Nash Designs is based in Knoxville, TN, and sold in major retail department stores nationwide including Dillard's, Macy's, QVC, HSN, and Von Maur. Product line includes handbags, backpacks, luggage, men's leather goods, jewelry, scarves and wraps, and sunglasses.

Company Description

The quintessential embodiment of style, form and function, Patricia Nash Designs creates handbags and accessories that are made of beautiful, vegetable tanned leather from around the world. The company was founded in 2010 by the designer Patricia Nash who was inspired by her extensive international travels. The collection pays homage to vintage craftsmanship through delicate, hand-finished detailing including hand-dying, hand-cutting, hand-sewing and a hand-embossed logo in every design. Patricia Nash Designs is based in Knoxville, TN, and sold in major retail department stores nationwide including Dillard's, Macy's, QVC, HSN, and Von Maur. Product line includes handbags, backpacks, luggage, men's leather goods, jewelry, scarves and wraps, and sunglasses.\r\n\r\nFor more information, please visit

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