Job Description
Please note, this position is located at Solitude Mountain Resort in Solitude, UT
Year Round
JOB TITLE: VP of Marketing & Guest Experience
DIVISION: Marketing
REPORTS TO: Resort President
LOCATION: Solitude Mountain Resort
CLASSIFICATION: Full-Time/ Year-Round/ Salary
SALARY RANGE: $115k-$140k DOE. 30% Annual Incentive Bonus + Long Term Incentive
POSITION: You'll lead marketing, branding, communications, and guest experience strategy across the resort-driving revenue, elevating brand presence, shaping guest satisfaction, and orchestrating public events.
JOB DUTIES AND RESPONSIBILITIES: Strategic & Leadership
- Develop and execute an integrated marketing and guest experience strategy aligned with resort business goals (passes, lift tickets, lodging, food & beverage, events, programming).
- Role model Solitude values, behaviors and leadership expectations to build a high performing team.
- Set clear expectations for department priorities, planning and budgeting in alignment with resort business goals.
- Collaborate cross-functionally with SLT, operations, finance, sales, partnerships, and guest services.
Marketing & Brand
- Oversee marketing initiatives: website updates, CRM strategy, digital marketing, social media content, email, advertising.
- Ensure cohesive brand presence across all channels-including signage, collateral, and visual standards.
- Manage public relations, media relations, sponsorships, and external partnerships
Guest Experience & Event Programming
- Design and oversee in-resort guest experiences and programming (festivals, activations, loyalty initiatives).
- Partner with internal teams to align guest-facing communications with on-mountain operations.
- Collect and analyze guest feedback and KPIs to optimize experiences and loyalty.
Communications
- Lead internal and external communication strategy: newsletters, guest messaging before/during/after visits.
- Develop crisis communications readiness and oversee reputation management.
- Coordinate with PR firms as needed and serve as spokesperson when appropriate.
Data, CRM & Analytics
- Manage CRM systems and data-driven marketing (email segmentation, guest lifecycle, loyalty insights).
- Track campaign effectiveness-lift ticket sales, web conversions, social engagement, guest satisfaction metrics.
Sponsorships & Partnerships
- Identify and secure resort sponsorships and strategic partnerships.
- Promote brand collaborations and activations to deliver value for both resort and partners
SPECIFIC JOB REQUIREMENTS: - Minimum 10 years of senior-level marketing leadership experience, preferably within the hospitality, ski, travel or resort sector.
- Bachelor's degree in Marketing, Communications, Business, or related field; MBA or advanced degree preferred.
- Deep understanding of ski culture and guest expectations; intermediate skiing/snowboarding ability required, expert level preferred.
- Expertise in digital marketing, CRM architecture, content strategy, PR, brand management, signage/graphic production.
- Strong leadership, strategic thinking, project management, and cross-functional collaboration skills.
- Data-driven decision-making mindset - experienced in tracking metrics and optimizing campaigns.
- Excellent communication and media relations experience; comfort as public-facing representative.
Preferred Attributes
- History of developing loyalty programs, driving retention, and growing guest spend through integrated campaigns.
- Prior experience planning and executing on-mountain events and guest activations.
- High emotional intelligence and ability to work in a fast-paced/matrixed environment.
- A passion for mountain recreation and storytelling that resonates with ski guests.
Compensation & Benefits
- Competitive base salary with executive bonuses.
- Resort perks: employee ski pass, guest lodging discounts, gear discounts, possible equity in select organizations.
- Opportunity to influence both brand strategy and guest operations in a memorable mountain destination.
Perks of Working Here: Work & Play in the Mountains: - Embrace the stunning Wasatch Mountains.
- Connect with fellow mountain enthusiasts.
Benefits: - Access to select Alterra Mountain Company Destinations.
- Free Solitude season pass for you and eligible dependents.
- Discounts on solitude lift tickets for friends and family.
- Discounts on food, rentals, retail, and lessons.
Other Perks: - Comprehensive medical, dental, vision, and life insurance for eligible employees
- Pro deals with outdoor brands.
- Generous 401(k) plan with company match.
- Free counseling service through Employee Assistance Program.
Job Tags
Full time,